A serviced apartment gives you a kitchen, more space, and your own front door. None of that exists in a standard hotel room. With the school holidays approaching and more business travellers locking in trips, the accommodation type you choose shapes the whole trip. Here’s what you get with serviced accommodation that a hotel can’t offer.
1. You set your own schedule
In a serviced apartment, you make breakfast when you want it and come and go through your own front door, not a shared lobby. There are no set mealtimes and no need to dress for the hallway. The fully equipped kitchen means you can choose to cook, order in, or eat out, which matters most if anyone in your group has a food allergy or intolerance.
2. You can host guests properly
A hotel room isn’t built for entertaining. A serviced apartment is. You can host a dinner party for family, friends or colleagues, order food in if you’d rather not cook, and hold a confidential work meeting without anyone overhearing through the wall.
3. You get room to spread out
A hotel room squeezes sleeping, working and relaxing into one space. A serviced apartment separates them. Stretch out on a sofa instead of perching on the bed. Work or watch a film in the living room while someone else sleeps undisturbed next door. Each guest who needs their own room can have one, which even adjoining hotel rooms can’t guarantee.
4. You still get round-the-clock service
Self-catering doesn’t mean going without support. A serviced apartment combines the independence of your own space with a 24-hour reception, reliable Wi-Fi, regular housekeeping, and laundry facilities, often including your own washing machine.
5. Longer stays cost less
Serviced apartments are priced for longer bookings, with utilities included and no surprise extras. The longer you stay, the more the savings stack up against an equivalent hotel booking, on top of every other advantage above.
Book Serviced Accommodation in London with 37GS Residences
37GS Residences sits in London’s Golden Square, W1, placing you within walking distance of Soho, Mayfair and Piccadilly Circus. Our 22 apartments are individually designed by March & White, and every stay includes reliable Wi-Fi, housekeeping every four days, and 24/7 reception.
Book your apartment for this summer and get a base in London with the space, privacy and kitchen that a hotel room can’t match.





