Chat with us on WhatsApp

A Note on Our Evolving Service Standard

From 1 May 2026, all new reservations at 37GS Residences include our enhanced in-stay service as standard — daily maid service (including coffee & tea replenishment and fresh towels), gowns and slippers provided for every guest, and bed linen changed every four nights.

If you hold an existing reservation made prior to 1 May 2026 under our previous rate plan, your booking remains fully confirmed and we look forward to welcoming you. Should you wish to add our enhanced service package to your stay, we would be delighted to discuss this with you — a supplement will apply, tailored to the length of your reservation.

To enquire, please contact our reservations team directly:

stay@37gsresidences.com
+44 (0)20 8158 3244

We look forward to hosting you at 37 GS Residences.

Call us
+44 (0)20 8158 3244

Email us stay@37gsresidences.com

3bed-deluxe

Five Things a Serviced Apartment Gives You That a Hotel Can’t

A serviced apartment gives you a kitchen, more space, and your own front door. None of that exists in a standard hotel room. With the school holidays approaching and more business travellers locking in trips, the accommodation type you choose shapes the whole trip. Here’s what you get with serviced accommodation that a hotel can’t offer.

1. You set your own schedule

In a serviced apartment, you make breakfast when you want it and come and go through your own front door, not a shared lobby. There are no set mealtimes and no need to dress for the hallway. The fully equipped kitchen means you can choose to cook, order in, or eat out, which matters most if anyone in your group has a food allergy or intolerance.

2. You can host guests properly

A hotel room isn’t built for entertaining. A serviced apartment is. You can host a dinner party for family, friends or colleagues, order food in if you’d rather not cook, and hold a confidential work meeting without anyone overhearing through the wall.

3. You get room to spread out

A hotel room squeezes sleeping, working and relaxing into one space. A serviced apartment separates them. Stretch out on a sofa instead of perching on the bed. Work or watch a film in the living room while someone else sleeps undisturbed next door. Each guest who needs their own room can have one, which even adjoining hotel rooms can’t guarantee.

4. You still get round-the-clock service

Self-catering doesn’t mean going without support. A serviced apartment combines the independence of your own space with a 24-hour reception, reliable Wi-Fi, regular housekeeping, and laundry facilities, often including your own washing machine.

5. Longer stays cost less

Serviced apartments are priced for longer bookings, with utilities included and no surprise extras. The longer you stay, the more the savings stack up against an equivalent hotel booking, on top of every other advantage above.

Book Serviced Accommodation in London with 37GS Residences

37GS Residences sits in London’s Golden Square, W1, placing you within walking distance of Soho, Mayfair and Piccadilly Circus. Our 22 apartments are individually designed by March & White, and every stay includes reliable Wi-Fi, housekeeping every four days, and 24/7 reception.

Book your apartment for this summer and get a base in London with the space, privacy and kitchen that a hotel room can’t match.

Ramadan in London

Why Spend Ramadan In London?

Almost 2 million Muslims worldwide celebrate Ramadan each year. It’s the ninth month in the Islamic calendar – and the holiest. As part of observing it, individuals partake in a

Stay at our Apartments

1 Bed Executive

Perfect for a family trip, or business travel, this 50 sqm professionally managed apartment provides a design-led & artist inspired stay – with quality furniture and finishings.
Starting at £404 p/n

2-bed deluxe room in London

2 Bed Deluxe

The lovely Golden Square garden is right on your doorstep, and it will allow you to step outside to enjoy a refreshing/unique green space in the heart of town.
Starting at £553 p/n

penthouse for rent

3 Bed Penthouse

The area is abundant for all type and range restaurants, as well as for coffee shops and rooftop bars. Carnaby and Regents St are 2-min walk away.
Starting at £1088 p/n

en English