From 1 May 2026, all new reservations at 37GS Residences include our enhanced in-stay service as standard — daily maid service (including coffee & tea replenishment and fresh towels), gowns and slippers provided for every guest, and bed linen changed every four nights.
If you hold an existing reservation made prior to 1 May 2026 under our previous rate plan, your booking remains fully confirmed and we look forward to welcoming you. Should you wish to add our enhanced service package to your stay, we would be delighted to discuss this with you — a supplement will apply, tailored to the length of your reservation.
To enquire, please contact our reservations team directly:
stay@37gsresidences.com
+44 (0)20 8158 3244
We look forward to hosting you at 37 GS Residences.
Email us stay@37gsresidences.com
At 37GS Residences, every apartment has been individually designed to create a unique and homely luxury space for short and long-term stays in London. Ideally located between Soho and Mayfair, 37GS Residences offers a truly unforgettable luxury experience.
What sets 37GS Residences apart from other accommodation in the area is the extravagant extra details and superior touches. The stunning architecture of 37GS Residences is complemented by tasteful and stylish décor, all modern appliances and furnishings, as well the high-tech connectivity.
We also provide the flexibility to select the size of space best suited for your visit to ensure optimal comfort throughout your stay.
King 5ft x 6ft6
Design-Led & Artist Inspired
1 Large Luxury Bathroom
Unique Kitchen & Dining Area
2 Occupants
Upper James Street








King 5ft x 6ft6
Design-Led & Artist Inspired
1 Large Luxury Bathroom
Unique Kitchen & Dining Area
2 Occupants
Upper James Street








Super King 6ft x 6ft, King 5ft x 6ft6
Design-Led & Artist Inspired
2 Large Luxury Bathrooms
Spacious Living Area
4 Occupants
Upper James Street







Super King 6ft x 6ft, King 5ft x 6ft6
Design-Led & Artist Inspired
2 Large Luxury Bathrooms
Spacious Living Area
4 Occupants
Upper James Street







Super King 6ft x 6ft6, King 5ft x 6ft6
2 Large Luxury Bathrooms
Spacious Living Area
4 Occupants
Upper James Street/Beak Street













Super King 6ft x 6ft6, King 5ft x 6ft6
2 Large Luxury Bathrooms
Spacious Living Area
4 Occupants
Upper James Street/Beak Street












Super King 6ft x 6ft, King 5ft x 6ft6
Design-Led & Artist Inspired
2 Large Luxury Bathrooms
Large Living & Dining Area
4 Occupants
Beak Street




Super King 6ft x 6ft, King 5ft x 6ft6
Design-Led & Artist Inspired
2 Large Luxury Bathrooms
Large Living & Dining Area
4 Occupants
Beak Street




Super King 6ft x 6ft, King 5ft x 6ft6, King 5ft x 6ft6
Design-Led & Artist Inspired
3 Large Luxury Bathrooms
Large Living & Dining Area
6 Occupants
Golden Square












Super King 6ft x 6ft, King 5ft x 6ft6, King 5ft x 6ft6
Design-Led & Artist Inspired
3 Large Luxury Bathrooms
Large Living & Dining Area
6 Occupants
Golden Square
The Penthouse is a regal option offering the highest specification of accommodation. From the two private terraces with stunning London views to the private lift, when you choose to stay at the 37GS penthouse, you won’t be disappointed with the superior details and finishings.
The Penthouse is a regal option offering the highest specification of accommodation. From the two private terraces with stunning London views to the private lift, when you choose to stay at the 37GS penthouse, you won’t be disappointed with the superior details and finishings.




Spanning three floors of spectacularly designed space, with a beautiful view of the Golden Square garden, this is the premium accommodation in London’s premium location.
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