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A Note on Our Evolving Service Standard

From 1 May 2026, all new reservations at 37GS Residences include our enhanced in-stay service as standard — daily maid service (including coffee & tea replenishment and fresh towels), gowns and slippers provided for every guest, and bed linen changed every four nights.

If you hold an existing reservation made prior to 1 May 2026 under our previous rate plan, your booking remains fully confirmed and we look forward to welcoming you. Should you wish to add our enhanced service package to your stay, we would be delighted to discuss this with you — a supplement will apply, tailored to the length of your reservation.

To enquire, please contact our reservations team directly:

stay@37gsresidences.com
+44 (0)20 8158 3244

We look forward to hosting you at 37 GS Residences.

Call us
+44 (0)20 8158 3244

Email us stay@37gsresidences.com

Our Apartments

Our Apartments

At 37GS Residences, every apartment has been individually designed to create a unique and homely luxury space for short and long-term stays in London. Ideally located between Soho and Mayfair, 37GS Residences offers a truly unforgettable luxury experience.

What sets 37GS Residences apart from other accommodation in the area is the extravagant extra details and superior touches. The stunning architecture of 37GS Residences is complemented by tasteful and stylish décor, all modern appliances and furnishings, as well the high-tech connectivity.

We also provide the flexibility to select the size of space best suited for your visit to ensure optimal comfort throughout your stay.

1-Bed Executive

538 FT2 / 50 SQM

1bed-executive

1-Bed Executive

538 FT2 / 50 SQM

2-Bed Executive

861 FT 2 / 80 SQM

2bed-exec

2-Bed Executive

861 FT 2 / 80 SQM

2-Bed Superior

1076 FT2 / 100 SQM

2-Bed Superior

1076 FT2 / 100 SQM

2-bed-superior

2-Bed Deluxe

1292 FT2 / 120 SQM

2-Bed Deluxe

1292 FT2 / 120 SQM

3-Bed Deluxe

1841 FT2 / 171 SQM

The Penthouse
EXPERIENCE THE PINNACLE OF LUXURY
2562 FT2 / 238 SQM
The Penthouse
EXPERIENCE THE PINNACLE OF LUXURY
2562 FT2 / 238 SQM

The Penthouse is a regal option offering the highest specification of accommodation. From the two private terraces with stunning London views to the private lift, when you choose to stay at the 37GS penthouse, you won’t be disappointed with the superior details and finishings.

The Penthouse is a regal option offering the highest specification of accommodation. From the two private terraces with stunning London views to the private lift, when you choose to stay at the 37GS penthouse, you won’t be disappointed with the superior details and finishings.

Spanning three floors of spectacularly designed space, with a beautiful view of the Golden Square garden, this is the premium accommodation in London’s premium location.

Golden Members Club

COMING SOON

Golden Members Club

COMING SOON

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