From 1 May 2026, all new reservations at 37GS Residences include our enhanced in-stay service as standard — daily maid service (including coffee & tea replenishment and fresh towels), gowns and slippers provided for every guest, and bed linen changed every four nights.
If you hold an existing reservation made prior to 1 May 2026 under our previous rate plan, your booking remains fully confirmed and we look forward to welcoming you. Should you wish to add our enhanced service package to your stay, we would be delighted to discuss this with you — a supplement will apply, tailored to the length of your reservation.
To enquire, please contact our reservations team directly:
stay@37gsresidences.com
+44 (0)20 8158 3244
We look forward to hosting you at 37 GS Residences.
Email us stay@37gsresidences.com
Our dedicated Reception service is on hand around the clock to help you get the best from your stay.
Never too early, nor too late to arrive; we'll keep your luggage.
Arrival welcome pack, toiletries, gowns, slippers and vanity kit.
Daily touch up & bed linen change every 4 nights.
Our dedicated Reception service is on hand around the clock to help you get the best from your stay.
Never too early, nor too late to arrive; we'll keep your luggage.
Arrival welcome pack, toiletries, gowns, slippers and vanity kit.
Daily touch up & bed linen change every 4 nights.
Boasting a collection of 22 serviced residences, with beautifully appointed bedrooms – enhanced by colour and texture. Exquisite marble and gilded finishes work in harmony.
Each 1, 2 and 3-bed residence showcases
a bespoke project, with varied layouts, kitchen
configurations and handmade joinery resulting in
distinct features. Every space combines enduring
contemporary design, with practicality, to create
truly modern residences. Fit for all purposes and enhanced by an intelligent arrangement of space.
Sleep well surrounded by fine wallpapers and soft furnishings that reflect the woollen and yarn heritage of Golden Square. Plush textiles are layered with stylish details to envelop residents in modern-day luxe. An oasis of calm and a place to retreat, yet every residence has the ability to be utilised as a convivial, welcoming space.
Boasting a collection of 22 serviced residences, with beautifully appointed bedrooms – enhanced by colour and texture. Exquisite marble and gilded finishes work in harmony.
“THE PINNACLE OF LONDON LIVING. ELEVATES EVERY SINGLE OCCASION TO SOMETHING TRULY MEMORABLE.”
This exclusive residence embraces grand proportions rarely seen in Central London. A one-of-a-kind penthouse crowns 37 Golden Square, offering an uncompromising level of specification and remarkable open spaces. Arranged over three floors and with two private terraces, the penthouse is a most premium address within the London market.
Private lift access within the residences offers guests added privacy and security. The penthouse ground floor provides a peaceful oasis with its master suite and two further en-suite bedrooms. The first floor is a magical backdrop for social interaction – perfect for grand celebrations. Watch London’s dramatically changing sky
from your own art gallery.
Penthouse Living Area
Penthouse Outdoor Space
Penthouse Master Bedroom
“THE PINNACLE OF LONDON LIVING. ELEVATES EVERY SINGLE OCCASION TO SOMETHING TRULY MEMORABLE.”
This exclusive residence embraces grand proportions rarely seen in Central London. A one-of-a-kind penthouse crowns 37 Golden Square, offering an uncompromising level of specification and remarkable open spaces. Arranged over three floors and with two private terraces, the penthouse is a most premium address within the London market.
Private lift access within the residences offers guests added privacy and security. The penthouse ground floor provides a peaceful oasis with its master suite and two further en-suite bedrooms. The first floor is a magical backdrop for social interaction – perfect for grand celebrations. Watch London’s dramatically changing sky
from your own art gallery.
37 Golden Square was a wonderful place to stay. Spacious, clean,
and secure. Perfect location within walking distance of shopping,
restaurants, and Underground to easily explore the city.
Superhost
37 Golden Square was a wonderful place to stay. Spacious, clean,
and secure. Perfect location within walking distance of shopping,
restaurants, and Underground to easily explore the city.
Superhost
The neighbourhood inspires and attracts influential
people, thanks to its central location. Set at the junction where fine art, diplomatic quarters and new media meet, Golden Square blends a heritage location with modern life!
Soho is known for its diverse entertainment, from
theatre to comedy and, of course, vibrant nightlife. Mayfair’s reputation for haute couture, expert tailoring and fine living continues for the pleasure of Golden Square residents.
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